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However, students will enjoy this activity and learn advertising techniques. And, parents may be happy to find that their children are learning how the marketers and the advertisers try to manipulate them through the use of persuasive techniques.
Create Handout Packet for Commercial Assignment Teachers will need to create a packet for the students to use when analyzing the commercials.
Students will need the advertising terms and definitions A-M and P-W. They will also need a list of questions to answer when they watch the commercials: What time did the commercial start and end? What was the product advertised?
What technique s were used? Explain how the technique was used. Who was the target audience for the advertisement? Did you enjoy or like this commercial?
Assign Television Watching Homework Teachers will need to first discuss advertisement terms and definitions in the handout and the questions. Teachers may be able to show commercials from YouTube to show examples of the advertising techniques.
Assign students to watch three-to-five commercials for homework. Discuss Findings After students have completed the homework, discuss the techniques used in the commercials. Did they find that they were the target audience for the commercial?
Was the television show that was on before or after the commercial a favorite show? Did they see any examples of bias or stereotyping? How did this affect or not affect them? What commercials most effectively used a technique? Students Make Their Own Commercial After students have discussed what makes a great commercial, assign them to make their own.
Place students into small cooperative groups of three-to-six students. Each group needs to select a product, slogan, target audience, and advertisement technique.
The commercial needs to be organized and produced by the group. Assess the commercials with a rubric. Criteria for the rubric can be teamwork, organization, advertisement techniques, and execution of the commercial.
This post is part of the series: Advertisement Lesson Series This series of lessons will teach students the basics of advertising. Part one of this series will give a list of advertising definitions A-M. Part two will give definitions P-W. The other three lessons will teach students how to identify the terms in ads in a variety of media.Scoring Rubric: Business Letter/Memo Scoring Rubric: Business Letter/Memo The organization, elements of a business letter/memo writing, grammar, usage, mechanics, and spelling of a written piece are scored in this rubric.
If you’re looking for the perfect rubric template for any project, be it your school assignment, a critical book review, analytical writing and other concepts, we have created a variety of rubric template formats.
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Criteria for the rubric can be teamwork, organization, advertisement techniques, and execution of the commercial. This post is part of the series: Advertisement Lesson Series This series of lessons will teach students the basics of advertising.
Aug 22, · Writing a commercial requires you to communicate a message in only 15 to 60 seconds. Most good commercials are simple, topical and valuable to the listener. You should create an offer that encourages a new customer to act immediately%(53).
iRubric L29CC5: Using 3 persuasive techniques, students will create a commercial which advertises an imaginary product.. Free rubric builder and assessment tools. iRubric M24AWB: Students will be evaluated on the following criteria; Organization - commercial flows logically, Content - Commercial explains issue, Graphics - utilized, Grammar- Correct, Clarity - audible.
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