Cemex rewarding the egyptian retailers

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study.

Cemex rewarding the egyptian retailers

Hire Writer How does the Reward Program fit in its overall strategy? Why did Llontop choose the Reward Program and not another incentive program for retailers? Because the de-commoditizing strategy is to create a fresh product image for the end-users rather than design a stupid game for the channel players.

Here we have to define what the real motivation is? Where is the money come from? If CEMEX can de-commoditizing the product and crate really value for the end-users, its products will become money making products which can bring long-term cash for the retailers.

This is the real motivation for the retailers. The Reward Program somewhat motivate retailers to built larger warehouses and motivate retailers to spend more effort on how to win the game rather than to sell more CEMEX products. What characteristics of the Reward Program do you like the most?

First, this program crates the fake loyalty.

Cemex rewarding the egyptian retailers

The Reward Program, including the Loyalty Program, is to pay for the specific retailers to keep loyalty rather than the really loyalty because of the money-making products.

If the incentives are not there, the loyalty will certainly go as well. Second, this program forgets the end-users. The company pays too much attention on creating the complex games.

It both confused the retailers and its end-users. The retailers have to follow the suite if they want to keep the entrance ticket for the game rather than take effort to sell more CEMEX products.

And the end-users would choose other products and vote with their feet.PESTLE Cemex: Rewarding The Egyptian Retailers analysis provides you with a summary of the entire situation your company may be in. SWOT and PESTLE analysis is a powerful tool to analyze all the factors including external and internal things to decide on the problems that can impact the organization.

CEMEX Rewarding the Egyptian Retailers Case Study Help, Case Study Solution & Analysis & Our aim is usually to ensure the advertising and recognition of sustainable practices across our suppliers.

far more CEMEX has an intense system decommodit. In particular, the strategic role and effectiveness of the Rewards Program, a tournament that rewarded the sales performance of the retailers, was called into question by Assiut Cement's management based on the results of its first two rounds.

CEMEX: Rewarding Egyptian Retailers. CASE Analysis s The cement market in Egypt at this time was in overcapacity and struggling with a downward pressure on price.

Assiut Cement‟s current distribution channel consisted of 20 wholesalers and offered a poorquality, commercialized product to . CEMEX: Rewarding the Egyptian Retailers is a Harvard Business Review case study written by F.

Asis Martinez-Jerez, Joshua Bellin, Carole A. Winklerfor the students of Sales & Marketing. The case study also include other relevant topics and learning material on – Motivating people, Pricing. CEMEX: Rewarding Egyptian Retailers. CASE Analysis s The cement market in Egypt at this time was in overcapacity and struggling with a downward pressure on price.

Assiut Cement‟s current distribution channel consisted of 20 wholesalers and offered a poorquality, commercialized product to .

Case: Cemex: Rewarding the Egyptian Retailers | Case Study Template